29 de julho de 2026
The Knot-Front Top: Five Fresh July Formulas
The knot-front top is July's most versatile piece — equal parts relaxed and refined. Here are five concrete outfit formulas to make it work harder in your wardrobe.
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27 de julho de 2026
The One-Shoulder Moment: Summer's Boldest Neckline
The one-shoulder silhouette has taken over summer dressing — and for good reason. Here is everything you need to know about wearing the asymmetric neckline trend with effortless...
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27 de julho de 2026
The Picnic-to-Aperitivo Edit: A July Afternoon Formula
Four pieces, endless combinations — this is the July formula for women who want effortless style from midday to midnight. SOERA's picnic-to-aperitivo edit proves that dressing w...
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27 de julho de 2026
The Puff Sleeve Top: Five Ways to Wear It in July
The puff sleeve top is July's most versatile statement piece — bold enough to anchor an outfit, soft enough to style endlessly. Here are five concrete looks to wear it right now.
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27 de julho de 2026
The Fête Edit: Five Outfits for a Summer Birthday
Whether you are the guest of honour or the most devoted friend in the room, summer birthday dressing deserves a little extra thought. Here are five outfits to make every fête un...
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27 de julho de 2026
The Gathered Skirt: Why This Silhouette Defines July
Volume is back, and it means business. The gathered skirt has moved from trend forecast to wardrobe essential — here's everything you need to know about wearing it brilliantly t...
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26 de julho de 2026
Ink, Indigo & Navy: the Deep Tone Summer Gets Right
Navy isn't waiting for autumn — this summer, ink, indigo and deep blue are the sophisticated alternatives to pastels and brights. Here's how to wear the dark-blue palette when t...
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26 de julho de 2026
Sheer Overlay: the Fabric Moment Defining July
Sheer overlay is having its definitive summer moment — and it is far easier to wear than you think. From organza maxis to mesh minis, here is everything you need to know about t...
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26 de julho de 2026
Stripe Theory: The Pattern Rewriting Summer Dressing
Stripes are having their most compelling summer moment in years — bolder, more textural, and far more versatile than you might expect. Here's how to wear the stripe trend with i...
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26 de julho de 2026
The Knit Co-ord: July's Unexpected Cool-Weather Trick
A lightweight knit two-piece is July's most versatile dressing trick — effortlessly polished for cool evenings, breezy enough for warm afternoons. Here's exactly how to style yo...
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26 de julho de 2026
The Bucket Bag Buying Guide: Every Shape, Every Budget
The bucket bag is the season's most versatile arm candy — but with so many shapes and textures on offer, knowing where to start can feel overwhelming. This guide cuts through th...
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25 de julho de 2026
Five Ways to Style a Cropped Jacket This July
The cropped jacket is July's most versatile layer — cool enough for summer evenings, sharp enough for daytime dressing. Here are five outfit formulas that make it work harder th...
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